Economic development and rapid urbanization have made Koreans forget the long-standing habit of taking care of plants in the home garden. The younger generation, the less likely they are to have contact with the soil. Now, the gardening culture from parents' time has gradually harmonized with other factors such as furniture, the need for healing and has become a new trend of young people - indoor gardening. ).
The trend of growing indoor plants appeared about 10 years ago mainly among retirees. Today, this movement is booming, expanding its audience from the middle-class to the young. “Pamrini” is a new word for these people. This is a combination of the English word "farm" and the Korean word "eorini" (어린이, child). “Pamrini” was originally the term in Real Farm – a social networking game on mobile phones – to refer to new players, but has recently become widely used as an informal name for those who are just starting out in farming. house plants. In terms of housing culture in Korea, up to 77.2% of the population lives in group houses (including apartments). The fact that the young generation was born and grew up in concrete houses without a garden, started to get their hands dirty and take care of trees is a change of great significance.
PLANTERIOR AND “PET PLANT”
The trend of growing indoor plants is also linked to a new phenomenon that emerged during the COVID-19 epidemic, which is the planterior. Paired with “plant” and “interior”, the term has become a “hot” keyword in the furniture market, creating a boom in demand for plants tied to the situation. Disease. According to "Analysis of big data on bonsai consumption trends" by the Korea Institute of Education, Culture and Information on Food, Agriculture, Forestry and Fisheries (Korea Agency of Education, Promotion & Information Service in Food) , Agriculture, Forestry & Fisheries) announced in December 2020, online interest in the bonsai and flower industry has increased by about 10.3% compared to the time before the COVID-19 outbreak in 2019. This report confirms that the consumption trends in the bonsai sector after the pandemic are planterior and "pet plants".
DEVELOPMENT OF RELATED INDUSTRY
Overseas, many companies have launched brand new products and services and are actively entering the indoor plant market. Vincross, a Chinese robotics start-up, has developed a robotic "pet tree" that can act like domestic animals by implanting robotic techniques. into plants. An Austrian start-up company, Herbert, has promoted the decorative function of "pet plants" through the study of a vertical spatial growing system called the Ponix System (Ponix Systems), allows us to plant trees along the interior wall of the house like hanging a picture frame. In addition, you can bring your plants to hotels that specialize in "pet plants" in case you have to be away from home or use the online symptom diagnosis and prescription services of "plant" hospitals. pets” when they are “sick”.
In Korea, the service of renting a planter so that customers can grow and consume food from trees at home is growing strongly. According to the document "Prospects for the development of the domestic market for planters" of the Intellectual Property Examination Center, the Korea Patent Development Association, the market size of this product is expected to expand. from 10 billion won in 2019 to 500 billion won in 2023. Related exhibition industries are also active. A special exhibition called “Hello, My Houseplant” was held at the Sejong National Botanical Garden earlier this year. The exhibition "Gardening" is also taking place until October at the Piknic Cultural Complex, Seoul.
Plant design
In addition to operating our virtual plant shop, we're a full-service planterior horticulture design firm dedicated to reconnecting you to nature and choosing the right plants to thrive in your space, keeping maintenance low, and adding elegance to your decor. Your restaurants, co-working spaces, offices, and hotels are in great hands.
We use plants to elevate the interior design, purify the air, inspire creativity, and boost productivity. Indoor plants enhance any living, work, or customer-oriented space, adding warmth, beauty, and clean air. They create a welcoming and aesthetically pleasing environment that fosters well-being and are especially important in urban areas.
